![]() ![]() Creating a social media kit can help you tell your brand’s story through visual interactions. Social media kits can certainly alleviate some of the more tedious and repetitious content creation work. How Photographers Can Make Their Own Media Kit Remember that each platform’s audience could be interested in different types of content and subjects, so focus on the demographics and engagement analytics of each platform when looking for design and inspiration. If you frequently have brand announcements, quotes, or certain imagery, create templates that can make the creation of those content pieces an easier, smoother, and faster process. Not only do you want to create templates by social platform, but you’ll also want to create templates by brand design and inspiration. Find yourself an image creation tool that will allow you to create templates and simply resize them for each platform. Each social platform has multiple sizing specifications for different types of images. As well, you’ll want to pay attention to the sizing for each platform and how those templates will size responsively across devices. Whether you use Facebook, Instagram, Twitter, TikTok, Pinterest, or any others, it’s important that you create templates that are specifically designed for your specific audiences on those platforms. For example, if you use Instagram and Facebook for your business, you would want to include templates for: To save time and make the content creation process easier, a social media kit should include templates for all your necessary social media channels. By using your social media kit templates, you can plug in and publish (with a few slight tweaks) the content you want to share with your audience. In addition, it can help save an enormous amount of time when you’re in the planning and content creation stage. It’ll keep your content on-point with cohesive images, colors, patterns, and tones that fit within your brand guidelines. Using a social media kit can help maintain your brand when creating new digital content for your business. You want to be sure that, when your audience sees your post or digital content piece, they recognize it’s really your business without having to look at the name attached to it. Whether it’s frequent color and font changes or different tones within your imagery, a lack of cohesion within your digital content can become a detriment to your brand’s growth. Without proper planning and execution, haphazardly posting to your social channels can lead to confusion for your audience. ![]() This could also include social media templates that have the established branding and tone needed to quickly create new content. What Is a Social Media Kit?Ī social media kit is a detailed outline of any branding information needed to create and publish your social media and digital marketing campaigns. In this article, we’ll explain what one is and what to include in your own media kit. A social media kit can save you from content burnout and increase your productivity. Without established brand guidelines and social templates, you could spend hours creating and publishing content to promote and share your photography. A strong social media strategy is essential in marketing your business, but posting to multiple social channels consistently can become a time-consuming process. ![]()
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